Swiss born Roland Solenthaler started his career at prestigious food and beverage establishments in Switzerland

He became an executive chef by the age of twenty. He then worked in several Food and Beverage manager positions at The Four Seasons Hotels in Toronto and San Francisco Clift Hotel.

Furthermore he was the General Manager at the Swiss Pavilion Restaurant at the 1986 World Expo in Vancouver. This led to his appointment as Director of Food & Beverage for the opening of The Peninsula Beverly Hills in Los Angeles, California.


A year later an article on the front page of The New York Magazine entitled "How to start your own business" fueled Roland Solenthaler's ambition to establish himself as an entrepreneur in New York City. 

Based on the historic swiss tale of William Tell and his famous shot thru the big apple, and the birth of the Swiss confederacy in 1291, he then started the 1291 Corporation, modeled after the story's charm and his nation's success. The article still adorns his midtown Manhattan office wall, he looks back to over 28 years entrepreneurial experience in NY as a hotel operator and Swiss restaurant owner in Times Square in Manhatten.

He gave the next generation of Swiss apprentices a chance to make it in New York City and still enjoys today the role of a mentor.

As founder and owner of 1291, Roland Solenthaler sees his role as a mentor for young professionals within the hospitality field, and as a driving force for his ever expanding business ventures. 

Roland's business investments have also included restaurants, B&B-Hotels, film productions, a TV show, and rare coins he has collected since the age of twelve.

Roland is co-owner of www.wips.ch a, 30 years old recruitment agency that was founded in Switzerland and now is based out of NY. WIPS, Worldwide International Placement Servicesspecializes in international recruitment from line staff to executives.


Heidi was born in Switzerland and joined WIPS in June 2017 as business partner. She graduated from the SSTH Swiss School of Tourism and Hospitality, Coire, as a Hotel & Restaurant Specialist. She completed various management trainings in different luxury hotels in the French part of Switzerland and in the United States.

While she continued her studies at the SHL; Swiss Hotel Management School Lucerne, she gained additional work experience in luxury hotels in the Maldives, Madrid, Spain and then traveled the world with the international luxury cruise line Silversea.

After her role as Executive Assistant to the Area Vice President of the SBE company in Miami, she moved to Berlin where she acted as the Assistant to the Managing Director at the Kempinski Hotel, Bristol Berlin. Heidi speaks fluent German, French, Spanish, and English. She is very much looking forward to assisting you with anything you might need at WIPS.


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